This ensured that all of the 888 brands were given a uniform style. The two pairs of brothers had great success with their casino site, which was rebranded to 888casino in 2010. Initially launching under the name Casino-on-Net, brothers Aaron and Avi Shaked set up the company with their business partners, who are also brothers, Ron and Shay Ben-Yitzhaq. The company was one of the first to launch an online casino, which was very rare at the end of the 20th century. The history of the 888 betting brand goes all the way back to 1997. One of the oldest casino sites in the world, 888 has gradually added even more gambling products to ensure an account with the company provides a wide range of betting options. As one of the biggest betting brands in the world, 888 is a very popular choice for fans of everything from poker and bingo to casino games and online sports betting.
